e.l.f. collaborated with Colombian superstar Manuel Turizo to create an authentic love letter to the beauty of the Latin community’s ojos, labios, y caras (eyes, lips, and faces). The song, titled "ojos. labios. cara.," speaks directly to Latinas in their own language and celebrates their unique features.

The launch of the single was amplified through a robust social and influencer plan, along with an exclusive release party featuring VIP guests, influencers, and a live debut performance by Manuel Turizo.

For e.l.f.'s "ojos. labios. cara." campaign, I developed a comprehensive go-to-market plan that included identifying and briefing influencers, creating shot lists, and managing on-the-ground content capture at the release party. I also oversaw content creation and reporting to ensure the campaign delivered impactful results.