Always on organic social media presence for Antica Formula

For Antica Formula’s organic social, I directed the social strategy to reflect the brand’s opulent yet inviting identity, aligning with the premium sweet vermouth's rich, bold, and moody aesthetic. I built a comprehensive social playbook that guides how Antica Formula comes to life across platforms, leading two-week content sprints to support a dynamic calendar and overseeing a team of five to produce visually striking and engaging social assets. By analyzing post performance, I continuously refine strategies to enhance engagement and embody the brand’s luxurious appeal.